12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Enhance your user experience and build brand equity with your design vernacular. This is the event description.

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Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

WEST Leadership Summit
Friday
, 
September 
27
 at 
7:00pm
RegistRation closed
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Become the leader you were always meant to be. 

If you are looking to grow as a leader within your organization, this summit is for you. 


Join us for three exciting days of inspiring talks, hands-on workshops, and mentorship from industry leaders as we discuss all things leadership. Learn how to break through self-limiting beliefs, navigate challenging situations in people management, define tech strategy in an ever-changing landscape, and more.

 

Grab a colleague and don't miss this opportunity to learn valuable insights and benefit from mentorship during our three-day event! 

Who is this summit for?

An introductory paragraph set in a slightly larger size can help provide a rhythm to the typography and help increase the legibility of the page.

Swati Raju is a Head of Engineering, Confluence Cloud at Atlassian, an enterprise software company. Swati oversees Confluence Cloud engineering team and is responsible for the technical vision of the product. Prior to Atlassian, Swati held several roles including CTO at Traveling Spoon, engineering manager in Groupon’s mobile team, and tech lead at Yahoo! Search. Swati has also authored nine patents in the areas of user interaction and information retrieval. She holds a MS in Design Knowledge and Computation from Arizona State University.

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Who is this

summit for?

This summit is for mid to senior-level women technologists looking to grow their leadership abilities through inspiring talks, hands-on workshops, and deepening their network with like-minded attendees.


Mentorship and collaboration are significant components of this three-day summit. Think of this as an interactive experience aimed at helping you grow as a leader!

Swati Raju is a Head of Engineering, Confluence Cloud at Atlassian, an enterprise software company. Swati oversees Confluence Cloud engineering team and is responsible for the technical vision of the product. Prior to Atlassian, Swati held several roles including CTO at Traveling Spoon, engineering manager in Groupon’s mobile team, and tech lead at Yahoo! Search. Swati has also authored nine patents in the areas of user interaction and information retrieval. She holds a MS in Design Knowledge and Computation from Arizona State University.

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January 
25
 - 
January 
27
, 
2023
Starting at 
9:00am

Key Learning Tracks & Topics

Self

Leadership

Featured topics:

  • How to advocate for your next promotion
  • Moving from tactical to strategic thinking
  • Establishing your personal brand
  • Choosing between IC vs people management
  • Pro tips on networking, mentoring, & sponsoring
  • How to stay motivated while working from home

People

Leadership

Featured topics:

  • How to build diverse teams

  • Managing through uncertainty

  • How to navigate difficult conversations

  • Prioritizing mental health & recognizing burnout on teams
  • How to discuss career planning with your team
  • How to break through to Director level

Tech

Leadership

Featured topics:

  • How to excel as a tech lead

  • Embracing failure to innovate

  • Influencing change in your organization
  • How to run a large scale project
  • Standardizing technical stacks
  • How to build a data org from scratch

Meet our Speakers

Portrait

AJ Beard

(She/Her)

VP of IT

Unify Consulting

Portrait

Ali Littman

(She/Her)
Head of Engineering
Modern Health

Portrait

Ashley Puls

VP & Architect

New Relic, Inc

Portrait

Bavyaa Vasudevan

(She/Her)

Head of Engineering

Point

Portrait

Courtney Napoles

(She/Her)

Lead of Language Research Grammarly

Portrait

Erin Paget Dees

(She/Her/Elle)

Software Development Manager

Briza

Portrait

Heidi Williams

(She/Her)

Head of Engineering for B2B & Platform, Grammarly

Portrait

Jen Bunk, Ph.D.

(She/Her)
Founder & Co-CEO
The People Stack

Portrait

Jossie Haines

(She/Her)

CEO/Founder
Jossie Haines Consulting

Portrait

Karina van Schaardenburg

Director, Design and Research
Opower

Portrait

Kat Vellos

(She/Her)

Speaker and Author of We Should Get Together: The Secret of Cultivating Better Friendships 

Portrait

Lisa Dusseault

CTO and Co-Founder

Compaas

Portrait

Michelle Kim

(She/Her)

Director of Sales Operations

Zendesk

Portrait

Mik Lyles

(All Pronouns)

Product and Marketing Manager

tEQuitable

Portrait

Samantha Paras

(She/Her)

Staff Software Engineer

Nova Credit

Portrait

Sara Inés Calderón

Founder & CEO

TerceraDev

Portrait

Suja Viswesan

(She/Her)

VP of Security Software Development

IBM

Portrait

Suzanne Skyvara

VP of Marketing & Editorial

Goodreads

Portrait

Swati Raju

Head of Engineering,

Confluence Cloud

Atlassian

Portrait

Vanessa Tanicien

(She/Her)

Director of Product Strategy and Operations

LifeLabs Learning 

Portrait

Yen Tan

(They/Them)

Co-Founder

Kona 

Day 1: Self Leadership 

9 am PT/ 12 pm ET

Welcome and Introductions

Join us as we celebrate National Mentoring Month! Hear from Heidi Williams and Karen Ko of WEST on why we created this Summit and why mentorship is so important. 

Heidi Williams Head of Engineering for B2B & Platform / Grammarly

Karen Ko Managing Director of WEST

9:15 am PT/ 12:15 pm ET

Fireside chat with Deepa Subramaniam

Deepa Subramaniam, VP of Product Marketing, Creative Professional at Adobe, has had an illustrious career as the Chief Technology & Digital Officer at ACLU, VP of Product & Design at Kickstarter, Director of Product for the Hillary for America campaign, Head of Product at charity: water, and more. Bring your questions and join us as we deep dive into Deepa's career journey and lessons learned along the way.

Deepa Subramaniam Vice President of Product Marketing, Creative Professional / Adobe

Heidi Williams Head of Engineering for B2B & Platform / Grammarly

10 am PT/ 1 pm ET

A Strategic Plan to Mastering Strategic Thinking

Evolve from being the hero of the hour to the hero of the next 5 years. So often we are elevated into positions and reputations of excellence for being the best doers; however, you can 10x your impact by imbuing strategic thinking into every problem that hits your desk. Get yourself and your organization where you need to go that much faster by following some simple steps Ali Littman will cover in this session so you can be the one navigating the forest through the trees.

Ali Littman Head of Engineering / Modern Health

10:45 am PT/ 1:45 pm ET

Atlassian Coffee Break ☕
Personal Brand

We know it’s important to cultivate a personal brand. It exposes you to opportunities you otherwise might not see and may open doors you didn’t even know existed. But how do you do that when you are still on the journey? Join our seasoned panelists as they discuss how to authentically unpack your story and value proposition by honing in on the ideas, skills, and experiences that are uniquely you. Leave the session with actionable steps you can take to develop personal brand on your career journey.

Ashley Faus Director of Integrated Product Marketing / Atlassian
Becky Sweger Principal Data Engineer, Trello / Atlassian
Bhakti Mehta Chief Architect Confluence Cloud/ Atlassian
Molly Hellerman Head of CTO Operations, Delivery & Innovation / Atlassian (moderator)

11:00 am PT/ 2:00 pm ET

How to Have Powerful Conversations to Cultivate Connection

Kat Vellos is a speaker, author, and experience designer with a passion for helping people connect authentically. Whether you are a social butterfly or the quietest person in the room, learn actionable tips on how to have deeper conversations that cultivate real connection. 

Kat Vellos Speaker and Author of We Should Get Together: The Secret of Cultivating Better Friendships 

11:30 am PT/ 3pm ET

Lunch Break & Networking

This is your time to connect and meet others in your field! We will have facilitated breakout rooms for attendees to participate in over our lunch break. 


12:00 pm PT/ 3:00 pm ET

Networking, Mentoring, and Sponsoring as a Tech Leader

Join us for this deep dive into the importance of networking, mentoring, and sponsoring! Learn how to acquire, cultivate and leverage these relationships with Suja Viswesan and Suzanne Skyvara.

Suja Viswesan VP of Security Software Development / IBM

Suzanne Skyvara VP of Marketing & Editorial / Goodreads

1 pm PT/ 4 pm ET

How to Shift Your Self-Limiting Beliefs To get Unstuck and Motivated

Join us for this heart-opening fireside discussion! Jen will share some quick pointers on how to shift beliefs, why this is important, and the power of learning HOW. A few lucky attendees will have the chance to be of the focus so that together we can see the power of shifting our beliefs! Come ready to share and soak it all in.

Jen Bunk, Ph.D. Founder & Co-CEO / The People Stack

Day 2: People Leadership

9 am PT/ 12pm ET

Write Your Way to Better Leadership

How might writing 50 short articles in a single year about leadership skills improve your overall abilities as a leader? Hear from Erin Paget Dees on how she created a framework for learning as she transitioned from tech lead to burgeoning people manager, and skills she's learned along the way.

Erin Paget Dees Software Development Manager / Briza

10 am PT/ 1pm ET

Managing Burnout on Teams

The team at Kona has interviewed 1,000+ remote managers since January 2020. The biggest issues remote leaders face are team building, burnout, and belonging. Hear from Yen Tan, Co-Founder of Kona, as they discuss the warning stages of burnout and best practices on how to support your team. Bring your questions! 

Yen Tan Co-Founder / Kona 

11 am PT/ 2pm ET

Coffee Break

This is your chance to grab more coffee or do what you need before our next session! 


11:15 am PT/ 2:15pm ET

How Technology Leaders Can Build Inclusive, High-Performing Teams

Let’s face it: Technology teams today aren’t exactly known for being the world's most diverse or inclusive organizational units. If you ask anyone who’s worked in the industry for any period, most would agree that generally speaking, teams pretty much “look” the same. While that might not sound like a big deal, here’s the problem: That lack of diversity and inclusion decreases team creativity and productivity, which translates into lower business revenue.


During this session, Jossie will show participants how both diversity and inclusion are key ingredients for building and leading high-performing teams, as well as some do’s and don’ts for operationalizing those learnings and making them work inside their organization.

Jossie Haines CEO & Founder / Jossie Haines Consulting

11:45 am PT/ 2:45pm ET

Lunch break & Networking

Networking time! Join our facilitated breakout rooms to meet fellow people leaders in your field!


12:15 pm PT/ 3:15pm ET

KEYNOTE: How to Motivate & Manage Distributed Teams During Uncertain Times

For many companies, the move from in-office to fully remote has increased the strain on managers to deliver and keep team members motivated. Hear from Swati Raju, Head of Engineering for Confluence Cloud on how she motivates her engineering teams during these uncertain times.

Swati Raju Head of Engineering, Confluence Cloud / Atlassian

1 pm PT/ 4 pm ET

How to have Difficult Conversations

What do you find to be the most challenging part about giving feedback? Bavyaa is passionate about building high performing organizations and creating a culture that helps people bring out their authentic self. Hear why it is important to foster a feedback-driven culture, and learn tactical tips on how to give and receive difficult feedback.

Bavyaa Vasudevan Head of Engineering / Point

Mik Lyles Product and Marketing Manager / tEQuitable

Day 3: Tech Leadership 

9 am PT/ 12 pm ET

[KEYNOTE] Ambition: Problem or Superpower?

Ambition can be a problem for women at work, whether they are leaders, wish to lead, or are just trying to get good work done. But it's also a superpower. How can we turn our ambition to our advantage at the right time and place? Compaas CTO Lisa Dusseault will tell personal stories about being treated as threatening, and about channeling ambition towards good leadership and good decision-making.

Lisa Dusseault CTO + Co-Founder / Compaas

10 am PT/ 1 pm ET

Tech Innovation for Good: Panel Discussion

Join us for this invigorating discussion on how tech is improving the way we communicate and power the world!

 

Courtney Napoles Lead of Language Research / Grammarly

Sara Inés Calderón Founder + CEO / Tercera

Sam Paras Staff Software Engineer / Nova Credit

Karina van Schaardenburg Director, Design and Research / Opower

Michelle Kim Director of Sales Operations / Zendesk (moderator)

 

11 am PT/ 2 pm ET

Influence Lab: Get your ideas heard and make things happen

A common challenge for emerging leaders is getting buy-in –– how do you get others on board to get things done? The best influencers have a unique toolkit for handling objections and getting their ideas heard. This Influence Lab by LifeLabs Learning will equip you with instantly useful skills to drive your next idea forward.

 

In this interactive mini-workshop, you’ll:

 - Discover everyday behaviors that will earn you more influence (regardless of your authority!)
- Learn how to involve the right stakeholders in an impactful way
- Gain tools to expertly build your case and get leadership buy-in

Vanessa Tanicien Director of Product Strategy and Operations / LifeLabs Learning 

12 pm PT/ 3pm ET

Lunch Break & Networking

Grab your lunch and join us for facilitated breakout groups!


12:30 pm PT/ 3:30 pm ET

Forging Your Path as a Technical Leader

How do you advance into senior leadership as an individual contributor? Hear from Ashley Puls as she shares about her career journey from software engineer to VP and Architect at New Relic, and lessons learned along the way. 

Ashley Puls VP & Architect / New Relic 

 

1:15 pm PT/ 4:15 pm ET

Developing Technical Strategies That Last

Have you ever wondered what key skills and approaches you need to build a technical strategy that will last? AJ Beard will share what steps she took to identify the gaps in her approach to building a sound technical strategy and the skills she needed to communicate with her colleagues and leadership to gain their buy-in. Join this session to learn concrete steps you can take to transition from short term to long term strategic thinking as a technical leader and some common pitfalls along the way.

AJ Beard Vice President of IT / Unify Consulting

Day 1: Self Leadership

9 am

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

9:15 am

Fireside Chat with Deepa Subramaniam and Heidi Williams 

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

4 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

5 pm

Networking Happy Hour

Network with other event professionals at an on-site happy hour, sponsored by Logo Co. 

Details

Keynote

Placeholder speaker photo

Natalie Montrose

RSVP
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Location & Date

January 
25
 - 
January 
27
, 
2023
Starting at 
9:00am

About

Swati Raju is a Head of Engineering, Confluence Cloud at Atlassian, an enterprise software company. Swati oversees Confluence Cloud engineering team and is responsible for the technical vision of the product. Prior to Atlassian, Swati held several roles including CTO at Traveling Spoon, engineering manager in Groupon’s mobile team, and tech lead at Yahoo! Search. Swati has also authored nine patents in the areas of user interaction and information retrieval. She holds a MS in Design Knowledge and Computation from Arizona State University.

Gallery

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Enhance your user experience and build brand equity with your design vernacular.

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Enhance your user experience and build brand equity with your design vernacular.

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Enhance your user experience and build brand equity with your design vernacular.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular. This is the event description.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular. This is the event description.

Placeholder image alt text

Enhance your user experience and build brand equity with your design vernacular. This is the event description.

Speakers

Portrait

Erin Paget Dees

(She/Her/Elle)

Software Development Manager

Briza

Portrait

Heidi Williams

(She/Her)

Head of Engineering for B2B & Platform, Grammarly

Portrait

Jen Bunk

(She/Her)
Founder & Co-CEO
The People Stack

Portrait

Speaker Name

Short speaker biography. 

Meet our Speakers

AJ Beard

(She/Her)

VP of IT

Unify Consulting


Ali Littman

(She/Her)
Head of Engineering
Modern Health

Bavyaa Vasudevan

(She/Her)

Head of Engineering

Point


Erin Paget Dees

(She/Her/Elle)

Software Development Manager

Briza

Heidi Williams

(She/Her)

Head of Engineering for B2B & Platform, Grammarly

Heidi is the Director of Engineering for Grammarly Business and Grammarly for Developers at Grammarly. She started her career in tech at Macromedia as a Software Engineer prior to moving into  engineering management at Adobe. Heidi was also the VP of Platform Engineering at Box, Founder of WEST, and CTO & Co-founder at tEQuitable.

Jen Bunk

(She/Her)
Founder & Co-CEO
The People Stack

Jen helps tech managers upgrade their careers so they can earn premium salaries of at least $200k/year w/out working their butts off 50+ hrs/week.

She enjoys working with tech managers who are ready to tap into their decisiveness, commitment, & resourcefulness to achieve career transformation.

Jossie Haines

(She/Her)

CEO/Founder

Jossie Haines Consulting

Jossie is an executive coach for engineering leaders who want to learn how to use empathetic management principles and inclusive culture-building to retain their top talent and build happier, more motivated teams. Jossie is also an active public speaker - giving over 80 talks and interviews in the last 4 years.

Michelle Kim

(She/Her)

Director of Sales Operations

Zendesk

Michelle's professional mission is to develop positive relationships so that we can optimize processes and improve the customer experience - together. Michells is passionate about coaching women & minorities to be knowledgeable and confident leaders in the technology space.


Why you'll love the WEST Leadership Summit.

"I had no idea we were in for a transformative experience... I'm so happy to have been here for it!"

- Brenda, WEST Summit 2022 Attendee

Swati Raju is a Head of Engineering, Confluence Cloud at Atlassian, an enterprise software company. Swati oversees Confluence Cloud engineering team and is responsible for the technical vision of the product. Prior to Atlassian, Swati held several roles including CTO at Traveling Spoon, engineering manager in Groupon’s mobile team, and tech lead at Yahoo! Search. Swati has also authored nine patents in the areas of user interaction and information retrieval. She holds a MS in Design Knowledge and Computation from Arizona State University.

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  • Choose your own adventure. We know three days can be a lot for a Summit, which is why you'll have the agenda early so you can plan your summit experience. Join us for all three days or hop in on sessions that interest you most! 
  • Get to know our speakers. We will spotlight our speakers and recommended readings in the month leading up to the Summit. Don't miss your chance to learn and be mentored by our incredible speakers! 
  • Facilitated networking. Sometimes it can feel awkward to network at online events, but we can help. Join our interactive workshops and don't miss this opportunity to connect with like-minded women in your field! 

Why you'll love our Leadership Summit

1

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

2

Crisis Mode: Ideas for Managing Events in Challenging Situations

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

3

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Details

Keynote

Placeholder speaker photo

Natalie Montrose

RSVP
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Location & Date

January 
25
 - 
January 
27
, 
2023
Starting at 
9:00am

About

Swati Raju is a Head of Engineering, Confluence Cloud at Atlassian, an enterprise software company. Swati oversees Confluence Cloud engineering team and is responsible for the technical vision of the product. Prior to Atlassian, Swati held several roles including CTO at Traveling Spoon, engineering manager in Groupon’s mobile team, and tech lead at Yahoo! Search. Swati has also authored nine patents in the areas of user interaction and information retrieval. She holds a MS in Design Knowledge and Computation from Arizona State University.

“

”

One big learning for me was building a support network. Having people from outside the company that I could ask questions was really helpful to validate what I felt was wrong but also be exposed to new ideas."

— Ale Paredes, Engineering Manager @ Stripe, Career Dev Summit 2022 Speaker

Sponsors

Logo
Logo
Logo
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Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About WEST

WEST has proudly supported women technologists through career accelerating mentorship for over six years. With 450+ knowledgeable mentors in our community from leading tech companies, WEST excels at matching participants with industry leaders based on their development goals and areas of experience.

WEST is renowned for our mentor matching and cohort-based, interactive career development programming. We are proud to have worked with companies such as DoorDash, LinkedIn, Box, and are committed to our mission to help women find success in tech. 


Learn how we can support you in your career here.

Watch

Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

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Enhance your user experience and build brand equity with your design vernacular.

Ali is a passionate engineering leader specializing in healthcare technology both in traditional and digital healthcare settings. Currently serving as VP of Engineering at Modern Health, she leads engineering teams on the exciting journey of evolving how people access and receive mental health care treatment around the world. Ali enjoys taking startups through their scale phase and have been an engineering leader on hypergrowth journeys at both Omada Health and Modern Health - leading them through organizational, market, and product expansion. Ali's background in business from Haas at UC Berkeley helps her navigate these business challenges with the philosophy of having business strategy inform the engineering strategy.

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Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

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Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

See you in

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“

”

I had to make the mindset shift from 'I can do it all to have the right outcome' to 'I can find and hire the right people and empower them to contribute to the mission to have the right outcome and impact'. 

— Rohini Pradeep, Head of Product Engineering at Gusto,
Career Dev Summit 2022 Speaker

About WEST

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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